The Global Olive Market: An In-Depth Analysis of Growth, Trends,...

Global Olive Market Outlook

The global olive market size reaching an estimated volume of 3.63 million metric tonnes (MMT) in 2024. This growth is expected to continue at a compound annual growth rate (CAGR) of 4.30% between 2025 and 2034, ultimately reaching a projected volume of around 5.31 MMT by 2034. Olives have been a staple in diets worldwide for centuries, and their applications span across various industries, including food and beverage, pharmaceuticals, cosmetics, and personal care. This article explores the key drivers and trends behind the growth of the olive market, its segmentation by product, type, end-use, and region, as well as the key players dominating the industry.

The olive industry is characterized by a wide range of products that are utilized in both household consumption and industrial applications. Olive oil, preserved olives, and raw olives form the primary products in this market, and their demand is escalating due to the growing awareness of the health benefits associated with olives, such as their high content of monounsaturated fats, antioxidants, and anti-inflammatory properties.

The global olive market’s value is not just driven by demand in its traditional markets, such as Europe and the Middle East, but also by emerging regions like Asia Pacific and Latin America, where olives are becoming increasingly popular for their health benefits and culinary uses.

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Olive Market Growth

The olive market is set to experience significant growth in the coming years, with a projected CAGR of 4.30% from 2025 to 2034. This growth is supported by several key factors:

Health Benefits Driving Demand
Olives are well-known for their health benefits, particularly olive oil, which is a staple in the Mediterranean diet. Olive oil’s health-promoting properties, such as its ability to lower cholesterol levels, reduce inflammation, and support heart health, are becoming increasingly recognized worldwide. This has fueled consumer demand for both olives and olive oil in various markets.
Rising Consumer Awareness
There has been an increase in consumer awareness about the importance of healthy eating habits and the use of natural ingredients. This has significantly influenced the demand for olives and olive oil. Consumers are more inclined to incorporate healthier fats into their diets, and olive oil is often perceived as a healthier alternative to other oils, boosting its popularity in both cooking and salad dressings.
Growing Popularity of Mediterranean Diet
The Mediterranean diet, which includes olives as a key component, is gaining popularity globally due to its proven health benefits. As more people are turning to this diet for its ability to prevent chronic diseases, the demand for olives and olive oil continues to rise. This trend is particularly strong in North America, Asia Pacific, and Latin America.
Increasing Production and Yield
Advancements in farming techniques and improvements in the cultivation of olive trees have led to increased production. Olive farming has become more efficient, allowing for larger-scale production of high-quality olives and olive oil. This has helped meet the growing demand while keeping prices competitive.
Diversification of Olive-Based Products
The olive market is not limited to just raw olives and olive oil; various value-added products such as olive pastes, sauces, and ready-to-eat olives have entered the market. This diversification has played a key role in attracting new consumers and expanding the market.
Demand for Organic Products
As consumer preferences shift towards more organic and sustainable food options, the olive market has benefited from this trend. Organic olives and olive oils are becoming increasingly popular, particularly in Europe and North America, where consumers are willing to pay a premium for organic products.

Olive Market Trends

Several key trends are shaping the global olive market, influencing both product offerings and consumer preferences.

Sustainability and Eco-Friendly Practices
There is a growing emphasis on sustainability in olive farming and olive oil production. Many olive producers are adopting environmentally friendly practices, such as using organic farming methods, reducing water consumption, and minimizing pesticide use. This trend is driven by both consumer demand for sustainable products and industry regulations aimed at reducing the environmental impact of agriculture.
Flavour Innovation
The olive market has seen an increase in flavour innovation, with producers offering olives in a variety of flavours, such as garlic, lemon, and chili. This trend is aimed at expanding the consumer base, as flavoured olives offer a unique twist on traditional products, making them more appealing to younger consumers.
Rise of Online Retail
The growth of e-commerce has impacted the olive market, especially during the COVID-19 pandemic, as consumers turned to online shopping for grocery needs. Online retail has made olives and olive oils more accessible to a global audience, with many specialty brands offering direct-to-consumer shipping. This trend is expected to continue, with an increasing number of consumers buying premium and organic olive products online.
Ethical and Transparent Sourcing
As with many other food categories, there is a growing focus on transparency in the olive industry. Consumers want to know where their food comes from and how it is produced. Ethical sourcing and fair trade certifications are becoming increasingly important in the olive market, especially in premium segments. Brands that can demonstrate responsible sourcing practices are gaining favour with conscious consumers.
Expansion in Emerging Markets
While Europe and the Middle East remain key regions for olive consumption, emerging markets such as Asia Pacific and Latin America are experiencing rising demand for olives and olive oil. In countries like China, India, and Brazil, the awareness of the health benefits of olive oil is growing, and these regions are expected to contribute significantly to market growth in the coming years.

Breakup by Product

The olive market can be segmented into various product categories, each with unique consumer demands.

Raw Olive
Raw olives are olives that have not been processed or preserved. These olives are typically bitter and require processing to make them palatable. Raw olives are often sold for use in further processing, such as making olive oil or preserved olives.
Preserved
Preserved olives are olives that have been processed through methods such as brining, curing, or pickling. These olives are widely consumed as snacks, used in salads, or incorporated into Mediterranean dishes. Preserved olives are the most popular form of olives consumed worldwide, particularly in the Mediterranean region.
Olive Oil
Olive oil is perhaps the most well-known and widely used olive product globally. The market for olive oil continues to expand, particularly as more consumers are seeking healthier cooking oils. Olive oil is rich in monounsaturated fats and antioxidants, which provide numerous health benefits. The demand for extra virgin olive oil, in particular, is growing due to its superior quality and flavour.
Others
Other olive-based products include olive pastes, spreads, sauces, and ready-to-eat olives. These products are gaining popularity, especially in niche markets where consumers seek convenience and added flavours in their olive consumption.

Breakup by Type

Olives are typically categorized into two types, based on their colour and ripeness.

Green Olives
Green olives are harvested before they ripen. These olives are typically more bitter than black olives and are commonly used for making olive oil and in preserved forms. Green olives are known for their firm texture and bright, grassy flavour.
Black Olives
Black olives are fully ripened olives, known for their mild, sweet flavour and softer texture. They are commonly consumed as a snack, used in salads, or added to Mediterranean dishes. Black olives are often preferred for their taste and versatility in culinary applications.

Breakup by End Use

The olive market can be segmented based on end-use industries, each contributing to the market's growth.

Food and Beverage
The food and beverage industry remains the largest consumer of olives, with olives used in a wide range of culinary applications. Olive oil, in particular, is a staple in cooking, while preserved olives are often used in salads, as snacks, and in Mediterranean recipes.
Pharmaceutical
Olive oil is also used in the pharmaceutical industry for its medicinal properties. It is included in various health supplements, used for its anti-inflammatory and antioxidant benefits, and incorporated into topical creams and ointments for skin conditions.
Cosmetics and Personal Care
Olives and olive oil are increasingly used in cosmetics and personal care products. Olive oil is a key ingredient in moisturisers, shampoos, and soaps due to its nourishing and hydrating properties. The demand for olive-based cosmetic products is rising, particularly in regions where consumers seek natural and organic skincare solutions.
Others
Olives and olive oil are used in other industries, including biofuels and animal feed. While these sectors represent a smaller portion of the market, they contribute to the diverse applications of olive-based products.

Breakup by Region

The olive market is global, with significant consumption occurring across various regions.

North America
- United States of America
  The United States is one of the largest consumers of olive oil, and demand for olives continues to grow. The Mediterranean diet is becoming increasingly popular, driving the demand for olives and olive oil in this region.
- Canada
  Olive consumption in Canada is growing, particularly in urban areas where the demand for Mediterranean food products is rising.
Europe
- United Kingdom
  The UK is one of the largest markets for olives and olive oil in Europe, with increasing demand for both traditional and organic products.
- Germany
  Germany is a significant importer of olive oil and olives, with a growing consumer interest in healthy, plant-based products.
- France, Italy, and Others
  Olive consumption in France and Italy remains high, as these countries are known for their long-standing olive-growing traditions. Other European nations are also seeing rising demand for olive-based products.
Asia Pacific
- China, Japan, India, ASEAN
  The olive market in Asia Pacific is experiencing rapid growth, with increasing awareness of the health benefits of olive oil and olives. Olive oil consumption is growing in countries like China and India, where consumers are seeking healthier alternatives to traditional oils.
- Australia
  Australia is an emerging market for olive oil, with domestic production increasing to meet growing demand.
Latin America
- Brazil, Argentina, Mexico
  Latin American countries are experiencing rising demand for olives, especially in Brazil and Argentina, where consumers are becoming more health-conscious and aware of the Mediterranean diet.
Middle East and Africa
- Saudi Arabia, UAE, Nigeria, South Africa
  The demand for olives is increasing in the Middle East and Africa, driven by rising awareness of health benefits and the popularity of Mediterranean food.

Key Market Players

Several prominent players dominate the global olive market:

DEOLEO S.A.
A leading producer of olive oil, DEOLEO operates several well-known brands, including Bertolli, Carapelli, and others.
Sovena Group
Sovena is a global leader in olive oil production, known for its high-quality products and strong distribution network.
Conagra Brands, Inc.
Conagra offers a range of olive products, including oils and preserved olives, under various brand names.
Del Monte Foods, Inc
Del Monte is a well-established brand offering preserved olives and olive-based products.
AGROSEVILLA
AGROSEVILLA is a major producer of olives and olive oil, known for its high-quality products.
California Olive Ranch, Inc.
California Olive Ranch is one of the leading producers of premium olive oil in the United States.
Oleificio Zucchi S.P.A.
An Italian olive oil producer, Oleificio Zucchi is known for its high-quality olive oil products.
Pompeian, Inc
Pompeian is a prominent brand in the olive oil industry, offering a wide range of olive oil products globally.
Bell-Carter Foods, LLC
Bell-Carter is a major producer of olives, particularly known for its large-scale operations in the United States.
Salov S.p.A.
Salov is a leading producer of olive oil and other olive-based products, catering to both retail and foodservice markets.